BOKU: WHAT'S IN A NAME?
BOKU may translate into English as ME, MYSELF, or I but wouldn't be used by most. Its often used by little boys but it also grows into young adult hood in a punk-ish or even tomboyish way. Not commonly used by woment but not exclusively used by men either. It has this particular demographic of people who feel about themseleves differently than perhaps most people would have them.
This was me growing up. I was born and raised on a farm, working with cattle as well with crops on a daily basis. While other kids were playing sports or going to summer camp, I was waking up at 4:30am to milk cows. I definitely didnt fit the mold of the "all american boy" despite my preppy style and boyish looks. But i also didn't fit the "cowboy" mold either.
This is where I started using the word boi in reference to myself. Definitly a guy, a man, a boy and all that. I was also a queer kid growing up in one of the most rural and conservative corners of America. I was a guy. But i wasn't a BOY. I was a boi. A cowboi. A flowerboi. a tomboi.
In picking a name for my collection of jewelry i wanted something that paid homage to my history but also to the style and demographic of those who I imagine will gravitate towards it. Its not about sexuality but about embracing one's own. Its not about being masculine or feminine but recognizing you're half man and half woman. You wouldt be here otherwise. Jewelry doesn't have to be gendered. It doesn't have to be a binary. It can be both. Sure, it leans more "masculine" but that is only because the jewelry world is dominated by brands and styles fixated on the feminine and dainty.
Boku is bold. Its also subtle. You won't be catching everyone's eye with a blinged-out diamond-iced chain or pendant, but you will catch their attention as they spot the unique styles and designs in our collections.